Envestnet has collaborated with AdvisorStream and Apprise Labs to launch an artificial intelligence (AI)-driven app to create deeper adviser-client relationship.
Dubbed Envestnet Connect, the new proposition is expected to be available in the second half of this year.
It will have the ability to support financial wellness by integrating clients’ personal household financial data with relevant news content aligning with their values and financial position.
Clients can access the app through a mobile device at any time and from any location.
The tie-up with AdvisorStream will enable Envestnet Connect to include curated multimedia news content from credible sources.
The partnership with Apprise Labs enables the creation of API-driven client experience, facilitating data aggregation from various sources.
Besides, Envestnet Connect will enable the end client to view up-to-date performance reports along with financial plans from Envestnet | MoneyGuide and Apprise Labs.
Envestnet CEO Bill Crager said: “Envestnet Connect embodies what we believe is the future of financial advice — a unified view of a client’s financial health with data driven personalised content that drives adviser/client engagement.
“At a time when investors are seeking stronger connections with their advisers, we are harnessing data science to bring together financial planning, performance reporting and relevant news into one view for clients.”