Fiserv, a provider of financial services technology solutions, has integrated content platform Grapevine6 in to its Wealth Management Network to enable financial advisors build rapport with their clients.
Grapevine6 enables professionals to build social relationships and grow their networks by enabling them find recent, relevant articles and share them with clients via social media networks.
The tool also enables advisors to monitor what topics are most engaging to their audiences and will be notified when clients have read the articles sent.
Grapevine6 co-founder and COO Mike Orr said: "Grapevine6 streams personally relevant content that can be published to social in one touch, creating a tremendous opportunity for wealth managers to elevate their brand in only minutes a week. Grapevine6 also helps advisors build their businesses with a stream of relevant high net worth events in their markets and a playbook to engage prospects using social media."
Fiserv president of investment services Cheryl Nash said: "By offering Grapevine6 to our clients, we're allowing advisors to stay in step with their clients' lives by enabling them to engage more easily, more often. Advisors can identify and share the content that their clients really care about, and become an invaluable resource."
Grapevine6 is available to Fiserv clients via a reseller agreement with The Rudin Group, a consultant in the fintech space.