Guernsey Finance – the promotional agency for the island’s finance industry globally – has unveiled its new corporate brand and logo, We Are Guernsey.
The ‘We Are Guernsey’ logo incorporates five joined-up chain links fashioned out of the ‘G’ for Guernsey. It also incorporates the slogan ‘We Are Connected’.
The rebranding follows lengthy consultation with local industry focus groups, the agency said.
Guernsey Finance had been promoting the island under the branding of ‘Guernsey International Finance Centre’ since 2007.
Commenting on the move, Guernsey Finance CEO Dominic Wheatley said the new brand provides Guernsey with a fresh and current look that is fit for the modern world.
“It goes without saying that Guernsey is an international finance centre, so we wanted to move towards a brand that goes beyond that fact and better reflects the wider Guernsey offering and is distinct from any of our competitors. We believe that the new brand represents Guernsey’s core financial sectors, and also recognises the supporting role that organisations such as Locate Guernsey and the Guernsey Registry fulfil in relation to our industry,” Wheatley said.