GPS has approximately $5bn assets under management and is regulated by CVM, the Securities and Exchange Commission of Brazil.
GPS is specialized in discretionary portfolio management and advisory services for high net worth individuals.
The company, which employs a total staff of 84, was established in 1999 by its three founding partners Jose Eduardo Martins, Marco Belda and Roberto Rudge as a partnership.
Julius Baer said the current nine partners at GPS will continue to lead the business independently with the same team and pursue the same client-focused strategy.
Julius Baer will be represented on the board of directors of GPS by two members.
Julius Baer CEO Boris Collardi said that this move underlines its commitment to further grow and develop the business in Latin America.
GPS founding partners JoseEduardo Martins and Marco Belda said gaining the leading Swiss private banking group with their global research and market know-how as a strategic shareholder will definitely add international scale to our business offering.