Singapore-based robo-advisory firm Miss Kaya has rolled out a new educational fintech platform targeted at managing financial needs of women in Asia.
Miss Kaya, which is developed by ex-hedge fund manager/entrepreneur Gina Heng, aims at empowering women to achieve longer-term financial goals.
The platform, which is currently available to HNW individuals, takes into account the customer's goals, risk appetite and profile information, and then develops a unique portfolio along with a specific timeline and suggested recurring contributions.
It will also offer budgeting tools and an e-wallet with a Miss Kaya debit card to help users remain financially responsible.
Commenting on the launch, Heng said: "The jargon, financial lingo, analogies, and more, all are designed to be relevant to those already familiar with finances. This makes it daunting for the modern woman to feel confident with their personal finances or feel eager to invest.
"Miss Kaya not only wants to help women in making successful decisions in investing but also achieve confidence in managing their own finances and ultimately reaching their life goals."