US-based RIA firm GenTrust is set to open a new investment advisory office in San Juan, the capital of Puerto Rico.
The move will help the company to better serve individuals, families, offices and institutions in this unincorporated US territory.
The office, to be located in the located in the El Caribe office building, will be led by GenTrust Puerto Rico and Wealth Advisor principal Elena Hernández.
GenTrust founding principal George Pérez said: “Our team has more than two decades of experience servicing Puerto Rican institutions and clients.
“It was natural for us to open an office in Puerto Rico given our thorough understanding of the economic and developmental needs of the region.
“We are focused on being fiduciaries to our clients, a responsibility that we believe has been long overdue in the Island’s investment community.”
GenTrust will now recruit new financial advisers and support staff to support Puerto Rican operations.
Hernández said: “We believe the economy of Puerto Rico has an encouraging future and we feel the time is right to establish our office so we can provide transparent, solution-oriented investment and wealth management services.
“Our focus, priority and responsibility as fiduciaries is alignment with the interest and well-being of the client; this focus and different type of asset management service is crucial to the wellbeing of Puerto Ricans and the island’s economic growth.”
An employee-owned RIA firm, GenTrust offers wealth and asset management services. The company already has offices in New York and Miami.