SogoTrade, a US-based online discount broker dealer, has launched long-term, goal-based asset management services for its customers
The company will offer the advisory services service through its affiliate MarketRiders under the name ‘Sogo MarketRiders.’
The newly launched digital advisory services will offer fully-managed portfolios and asset allocation services.
Through Sogo MarketRiders, investors can open both regular and IRA asset management accounts at SogoTrade. The company will charge a fee of 0.75% for its services.
Sogo MarketRiders will also offer its clients access to a human investment advisor.
MarketRiders CEO Kris Wallace stated: “Now we have paired the innovative MarketRiders technology with the trading capability of SogoTrade, thus allowing ‘Sogo MarketRiders’ to offer the complete robo-advisory experience to our clients.”