Broker/dealer Waddell & Reed has teamed up with eMoney Advisor to give its 1,800 financial advisors digital wealth-planning capabilities through eMoney’s emX Pro solution.
The emX Pro platform offers several interactive wealth-management tools to enable advisors support basic and advanced financial planning needs, identify business opportunities more effectively.
The technology vendor said that that the tools will help the firm offer the "type of advisor-led digital financial experience that clients expect".
Waddell & Reed chairman and CEO and executive vice president of its parent Waddell & Reed Financial Thomas Butch said: "It’s critical that we arm our advisors with a technology offering that enables them to meet their clients’ needs comprehensively and differentiates their offering in a competitive environment. Including eMoney in our technology platform supports that value proposition."
In February, Waddell & Reed collaborated with Envestnet and Docupace Technologies to create a custom platform that will help its financial advisors open and manage client accounts.
Waddell & Reed senior vice president of advisory products and services Matthew Reeves added: "eMoney rounds out our fully integrated solution and will further enhance Waddell & Reed’s financial planning culture. Through our work with eMoney, Envestnet and Docupace, we will support all components of an advisor’s practice and their ability to seamlessly transition from financial plan to investment proposal and ultimately straight-through to account opening."