Exchange-traded product specialist WisdomTree Investments has signed an agreement with Hong Kong-based investment firm Premia Partners to expand its footprint in Asia Pacific region.
Under the agreement, Premia will support WisdomTree with respect to its US-listed ETFs on promotional, marketing, product consulting and general education activities in specific Asian countries, excluding Japan.
WisdomTree head of global distribution Kurt MacAlpine said: “As ETF adoption increases throughout the Asia-Pacific region, we are pleased to work with Premia Partners in this important market to further broaden our footprint and expand awareness among Asia ex-Japan’s institutional investors.
“WisdomTree’s global expansion is a critical part of our growth strategy, and this new relationship complements our existing business in Japan.”
Premia Partners managing partner Rebecca Chua added: “We are very excited to work with WisdomTree, as we share strong alignment in terms of business philosophy and passion for ETF innovation.
“We look forward to leveraging WisdomTree’s fundamentally-weighted solutions which present innovative and differentiated tools for investors in Asia,” Chua added.