LGT, the private banking and asset management group owned by Princely Family of Liechtenstein, has chosen Swiss fintech firm Appway to digitalise client lifecycle management processes.
Appway’s platform will digitalise various phases of customers’ lifecycle such as prospecting, onboarding, support, and offboarding.
The project’s first phase starts this month, with the bank launching a customer onboarding process for its Liechtenstein, Switzerland, Austria, Singapore, and Hong Kong offices.
The vendor said that its platform will support internal collaboration across the bank’s various units by orchestrating its systems and applications, including the Avaloq core platform.
LGT Financial Services CEO Andre Lagger said: “This is a strong investment in our customer service capabilities and an important step following our solid growth and the successful international diversification of our client portfolio over the past few years.
“Digitalising our customer lifecycle management processes will enable us to scale our advisory services.”