Proofpoint. has filed a patent for a domain engineering analysis solution that assesses the relevance of a domain name to a brand name. The method involves determining key-value pairs encoding information about terms in the domain name, analyzing language models, and providing the relevance to a computing device. GlobalData’s report on Proofpoint gives a 360-degree view of the company including its patenting strategy. Buy the report here.

According to GlobalData’s company profile on Proofpoint, Network traffic analysis was a key innovation area identified from patents. Proofpoint's grant share as of January 2024 was 52%. Grant share is based on the ratio of number of grants to total number of patents.

Domain engineering analysis solution for brand name relevance

Source: United States Patent and Trademark Office (USPTO). Credit: Proofpoint Inc

The patent application (Publication Number: US20240039886A1) describes a method and system for analyzing domain names to determine the relevance of specific terms within the domain name to a seed value, such as a brand name. The method involves obtaining a domain name, a seed value, and identifying a substring of the domain name that matches the seed value. Key-value pairs are then determined to encode information about terms in the domain name, utilizing language models and analyzing clusters of language models to assess the relevance of the terms to the seed value. The system includes a processor, computer-readable medium, and instructions for carrying out the method, providing the relevance information to a computing device.

Furthermore, the patent application details the association of language models with terms in the domain name, the calculation of edit distances for information about the terms, and the utilization of word vectors to determine the relevance of the terms to the seed value. The key-value pairs generated include index values indicating the location of the substring within the domain name. The system and computer program product also emphasize the importance of the seed value, particularly a brand name, in assessing the relevance of the terms within the domain name. By generating scores that indicate the relevance of the terms to both the domain name and the brand name, the method aims to provide valuable insights for businesses and organizations in understanding the significance of specific terms within their domain names.

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