BNP Paribas’ direct bank subsidiary Hello bank has launched in Italy, following its roll out in France, Belgium and Germany.
The direct bank, which focuses on mobile banking, is aimed at the younger generation who prefer to use mobile devices for many of their everyday activities.
According to BNP the addition of Italy will expand its European dimension, increasing its number of operations in the Group’s domestic markets.
While the bank claims to be 100% mobile, using the slogan "Mobile, just like you", customers are also able to talk to staff via chat or on the phone.
Fabio Gallia, CEO of BNL and Head of BNP Paribas in Italy said: "Hello bank Demonstrates our ability to introduce constant innovation into our banking activities. To play its role effectively in this environment of rapid technological change, a bank must keep abreast of the changing habits of its customers, who want a relationship with their bank that is immediate, direct and always available.
"Hello bank is the solution devised by BNL and BNP Paribas to meet these needs, and is part of the broader strategy of a group that is in a position to offer expertise, products and service models designed for different customer profiles in an integrated way."