6th Annual Retail Banker International Asia Trailblazer Summit and Awards

Carlton Hotel Singapore   26-Mar-2015
Event Partner

Exhibitor

Associate Partner

Table Host

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About

Now in its 6th year, the Retail Banker International Asia Trailblazer Summit and Awards is the premier conference produced for and attended by senior executives from retail banking and consumer finance organisations in Asia.

The combined Summit and Awards dinner provides the opportunity for you to network with other like-minded professionals, meet potential new business partners and hone your own institution’s strategy and competitive positioning.

To request a copy of the summit agenda click here

About Us –
Retail Banker international

First published in 1980, Retail Banker International (RBI) is the only truly global publication solely focused on analysis of the retail banking sector. RBI’s briefing services provide must-have content ranging from daily news and updates to in-depth insights and retail banking analysis in critical areas including: product innovation, marketing strategies, multichannel distribution and competitor analysis. RBI expert journalists and analysts track retail banking KPI’s enabling users of its briefing services to benchmark bank performance over time against more than 100 banking and macroeconomic metrics. RBI in-house analysis is backed up by an independent editorial board of internationally renowned retail bankers, academics and consultants providing ongoing advice and comment.

 About – Timetric
The Retail Banker International Asia Trailblazer Summit and Awards are organised by Timetric – an independent provider of online data, analysis and advisory services on key growth economies and sectors. We provide integrated information services covering risk assessments, forecasts, industry analysis & market intelligence.
A unique global brand, Timetric is renowned for innovative, independent thinking in financial services and professional services markets. We offer over 25 years’ experience in the provision of authoritative, valued-added information, research and analysis, news services, research reports, conferences and other events.


Attend

Now in its 6th year, the Retail Banker International Asia Trailblazer Summit and Awards is the premier conference produced for and attended by senior executives from retail banking and consumer finance organisations in Asia.

The combined Summit and Awards dinner provides the opportunity for you to network with other like-minded professionals, meet potential new business partners and hone your own institution’s strategy and competitive positioning.

To request a copy of the summit agenda click here


Testimonials

Judges

Venue

Carlton Hotel Singapore

Carlton Hotel Singapore
76 Bras Basah Road, Singapore 189558

Carlton Hotel Singapore is an international business hotel and the largest independent hotel in Singapore, strategically located in the heart of the Business District and just a few minutes’ walk from Bras Basah and City Hall MRT Stations.


Speakers

Partners


Event Partner

Axxiome

Axxiome Group is a boutique firm known in the global marketplace as an expert in delivering innovative advice and highly productive solutions to leading financial institutions. Today Axxiome Group is present in 17 markets on 3 continents, leveraging a combination of best-in-class technologies and a world-class team of experts to deliver cost effective advisory, analytic banking, core banking and insurance, payments and digital banking solutions.
Axxiome Group established a permanent division in Singapore in January 2014 serving the Asia Pacific region. The purpose of Axxiome Asia Pacific is to expand the Axxiome brand and bring our Axxiome Advisory methods and accelerators into the region.
The Axxiome Advisory practice is born out of five years of accumulated global experience in delivering banking and insurance solutions. Through our advanced methods for accelerating the implementation and integration of transformation initiatives, Axxiome enables financial institutions to reach clarity from a business, technology, integration and portfolio perspective. Axxiome is committed to supporting the achievement of tangible business outcomes including: new business operating models, regulatory agility, increased efficiency, the transformation of customer channels, and reducing total cost of ownership for our clients.
To find out more about Axxiome visit: www.axxiome.com
For further information please contact Stefan Afendoulis, Axxiome Asia Pacifc
Phone: +65 6809 5251 or by email at: info.sg@axxiome.com


http://www.axxiome.com/

Exhibitor

Mint Payments

Mint is a global payments and transactions processing company that is driving the payments revolution to many of the largest businesses in Australia, New Zealand and Europe.  We provide a comprehensive omni-channel payments platform, enabling corporate enterprises to accept credit and debit card payments on various mobile phones, tablets and mobile computing devices.
The Mint solution is now available in Asia and will equip acquiring banks with the ability to provide a comprehensive, secure and cost-effective payments platform tailored to their corporate and small business clients: online, in-store, and in any mobile environment.
Together with Mint’s solution, banks can offer an end-to-end white label solution with minimal IT investment and integration in as little as 4 weeks. Mint provides customised accounts payable, accounts receivable, omni-channel payments and PCI DSS compliant solutions, enabling merchants to displace cash and cheques, drive overall improvement in customer experience, and reduce costs of invoice management and reconciliation processes.


http://www.mintpayments.com/

Associate Partner

BT Global Services

At BT we believe there’s a real art to deploying technology that ultimately delivers stunning business outcomes for the financial services industry – we call it the Art of Connecting.
Technology, when designed specifically to meet our customer business challenges, can unleash the creative potential to face these challenges head-on. With most of the major investment banks, retail banks, exchanges and information providers among our customers, we are central to the effective functioning of the global financial system.
Whatever your field, we have experts who will work with you to build customer and business value anywhere in the world:

  • Financial Markets: We support all stages of the trading process across all asset classes, from pre-trade market data to post-trade clearing and settlement, with data, voice and video
  • Retail and Private Banking: We make multi-channel banking work for you and your customers, yielding better customer service, generating loyalty, assuring data security and streamlining the back office.
  • Insurance: We provide cost-effective and efficient global communications that streamline processes and address the challenges of legacy systems throughout the industry.

Further information about how we can help the financial services sector:www.bt.com/financialservices


http://www.bt.com/financialservices

Table Host

Aliance Bank


http://www.alliancebank.com.my/

Table Host

Maybank


http://www.maybank2u.com.my/

Table Host

AMP Credit Technologies


http://www.amp-creditech.com/



Awards

ELIGIBLE INSTITUTIONS FOR THE 6TH ANNUAL RETAIL BANKER INTERNATIONAL ASIA TRAILBLAZER SUMMIT AND AWARDS INCLUDE:

Retail Banker International announces the winners for Asia Trailblazer Awards 2015

  • Retail Banker International, the leading global publication for retail banking with a strong focus on Asia, has announced the winners of its 6th Retail Banker International Asia Trailblazer Awards
  • The award winners were announced at the Gala Dinner on Thursday, 26 March 2015 at Carlton Hotel Singapore, Empress Ballroom 4 & 5, Level 2, Singapore

Singapore, 26 March 2015 – Retail Banker International, the leading global publication for retail banking with a strong focus on Asia, has announced the winners of its Retail Banker International Asia Trailblazer Awards.

In its 6th year, the Trailblazer Awards maintain their growth across myriad categories including service excellence, strategy excellence, product excellence, channel excellence, people excellence and process excellence.

Ruben Kempeneer, Regional Director for Timetric, says: “The prestigious RBI Trailblazer awards is the only one of its kind that focuses on innovation within Asia’s competitive retail banking space. They continue to expand in reach and interest, with year-on-year growth in the number of submissions received, with participation of local and foreign bank across Asia/Pacific. Furthermore, the quality of submissions continues to be increasingly impressive, as a testament to Asia’s banks continued push to innovative and game-changing propositions in the retail banking sphere.”

Some new award categories were added to the RBI Asia Trailblazer Awards 2015 such as Best Marketing Campaign and Best Initiative in Financial Inclusion, to name a few, as well as new categories in ‘Product Excellence’ and ‘People Excellence’ to signify the importance in these two components in the development of quality value propositions.

The 2015 Asia Trailblazer Awards were once again accompanied by a day Summit that saw three key panel sessions covering current trends and top-of-mind issues impacting retail banking innovation and strategy.

The winners and finalists in each of the categories are outlined in Annex 1. Our expert’s comments on the winners are outlined in Annex 2.

About Retail Banker International

First published in 1980, Retail Banker International (RBI) is the only truly global publication solely focused on analysis of the retail banking sector. RBI’s briefing services provide must-have content ranging from daily news and updates to in-depth insights and retail banking analysis in critical areas including: product innovation, marketing strategies, multichannel distribution and competitor analysis.

RBI expert journalists and analysts track retail banking KPIs enabling users of its briefing services to benchmark bank performance over time against more than 100 banking and macroeconomic metrics. RBI in-house analysis is backed up by an independent editorial board of internationally renowned retail bankers, academics and consultants providing ongoing advice and comment.

About the RBI Asia Trailblazer Awards

The programme is a tribute to the best-of-breed players in retail banking in Asia Pacific. Above all, it is designed to be a fair and objective benchmark for the industry. The awards have been created to identify best practice initiatives that are setting new standards for the retail banking industry in Asia and around the world.

The judging criteria include the ability of institutions to demonstrate a clear and unique strategy to grow their business, domestically and/or regionally; banks that have made the most investment in people and systems to develop their business; banks showing the most innovation in products/services; banks with demonstrably superior client services; institutions that have strengthened and extended the global reach of their brands: and banks which have demonstrated a strong business performance.

From the nominations, two to three institutions have been short-listed for each award. The final selection was made by RBI’sjudging panel, comprising independent industry experts, such as –

  • Michael Nuciforo, a global Mobile thought leader and futurist who, prior to setting up his own business, Keatan, was the head of mobile banking at RBS;
  • Richard Hartung, who has over 20 years of experience in the payments & consumer financial services industry;
  • Douglas Blakey,Group Editor Consumer Finance at Timetric, based in London, having previously been the editor of Retail Banker International and Bank Marketing International

ANNEX 1: Retail Banker International Asia Trailblazer Awards 2015 Winners

Service Excellence Awards

Service Excellence in Customer Experience:
WINNER: DBS BANK, SINGAPORE
Highly commended: KRUNGSRIAYUDHYA CARD CO. LTD, THAILAND

Service Excellence in Mass Affluent Banking:
WINNER: TAISHIN BANK, TAIWAN
Highly commended: MAYBANK, MALAYSIA

Service Excellence in Service Innovation:
WINNER: INDUSIND BANK, INDIA
Highly commended: DBS BANK, HONG KONG

Service Excellence in SME Banking:
WINNER: ALLIANCE BANK, MALAYSIA

Best Initiative in Financial Inclusion:
WINNER: YES BANK, INDIA
Highly commended: AMP CREDIT TECHNOLOGIES, HONG KONG
Highly commended: BANK DANAMON, INDONESIA

Product Excellence Awards

Product Excellence in Bancassurance:
WINNER: BANK DANAMON, INDONESIA

Product Excellence in Loans:
WINNER: CITIBANK, PHILIPPINES
Highly commended: DBS BANK, SINGAPORE

Product Excellence in Mortgage:
WINNER: ANZ BANK, SINGAPORE

Product Excellence in Cards:
WINNER: ANZ BANK, INDONESIA
Highly commended: DBS BANK, SINGAPORE

Product Excellence in Investment Services – Retail Clients:
WINNER: STANDARD CHARTERED BANK, TAIWAN
Highly commended: DBS BANK, CHINA

Process Excellence Awards

Process Excellence in Communication and Client On-boarding:
WINNER: STANDARD CHARTERED BANK, KOREA
Highly commended: INDUSIND BANK, INDIA

Process Excellence in Collection and Debt Management:
WINNER: ICICI BANK, INDIA
Highly commended: RELIGARE FINVEST, INDIA

Process Excellence in Loan Origination:
WINNER: ANZ BANK, INDONESIA
Highly commended: LAND BANK OF THE PHILIPPINES, PHILIPPINES

Channel Excellence Awards

Channel Excellence in Internet Banking – Overall:
WINNER: UOB, SINGAPORE
Highly commended: CTBC BANK, TAIWAN
Highly commended: DBS BANK, SINGAPORE

Channel Excellence in Internet Banking – Cross-Border:
WINNER: CIMB NIAGA, INDONESIA
Highly commended: STANDARD CHARTERED BANK, VIETNAM

Channel Excellence in Mobile Banking – Overall:
WINNER: DBS BANK, SINGAPORE
Highly commended: MAYBANK, SINGAPORE

Channel Excellence in Mobile Banking – Customisation
WINNER: TAISHIN BANK, TAIWAN
Highly commended: CIMB NIAGA, INDONESIA

Channel Excellence in Social Media:
WINNER: YES BANK, INDIA
Highly commended: DBS BANK, SINGAPORE

Channel Excellence in Service Delivery – ATM
WINNER: HBL, PAKISTAN
Highly commended: UOB, SINGAPORE

Most Innovative Branch Offering:
WINNER: BANK OF EAST ASIA, HONG KONG
Highly commended: CITIBANK, SINGAPORE

Channel Excellence in Multi-Channel Integration:
WINNER: ANZ BANK, NEW ZEALAND
Highly commended: DBS BANK, CHINA

Strategy Excellence Awards

Strategy Excellence in Business Model Innovation:
WINNER: MAYBANK, MALAYSIA
Highly commended: CIMB THAI BANK, THAILAND

Strategy Excellence in Dynamic Third-Party Partnership:
WINNER: KRUNGSRIAYUDHYA CARD CO. LTD, THAILAND
Highly commended: STANDARD CHARTERED BANK, SINGAPORE

Strategy Excellence in Customer Centricity:
WINNER: DBS BANK, SINGAPORE
Highly commended: ANZ BANK, AUSTRALIA

Best Marketing Campaign:
WINNER: TAISHIN BANK, TAIWAN
Highly commended: STANDARD CHARTERED BANK, SINGAPORE

People Excellence Awards

Best Community Outreach Programme:
WINNER: DBS BANK, INDIA
Highly commended: ALLIANCE BANK, MALAYSIA

Best Graduate Programme:
WINNER: ALLIANCE BANK, MALAYSIA
Highly commended: BANK DANAMON, INDONESIA

Best Staff Training Programme:
WINNER: DBS BANK, HONG KONG
Highly commended: UOB, SINGAPORE

Trailblazer of the Year 2015

Trailblazer of the Year for 2015 (Individual):
(MR) HAN KWEE JUAN, CEO, CITIBANK SINGAPORE LIMITED

Trailblazer of the Year for 2015 (Institution):
DBS BANK, SINGAPORE

ANNEX 2: Retail Banker International Asia Trailblazer Awards 2015 – Expert Quotes
(Please attribute these quotes to Ruben Kempeneer, Regional Director, Timetric)

Service Excellence Awards

Service Excellence in Customer Experience: DBS Bank, Singapore
“DBS Bank’s I.Serve application for its Customer Centre – as part of the bank’s wider ‘Effortless Banking’ initiative – has significantly enhanced customer experience for the bank’s Customer Centre by providing relevant customer interactions for banking enquiries, authentication, requests, offers, and complaints handling. By re-engineering processes and unifying multiple front-end systems into a single platform for its Customer Service Officers (CSOs), I.Serve has led to significant improvements to key CS indicators such as reductions in average call handling and waiting times for customers whilst allowing for more personalized and informed interactions between the CSO and customer via an integrated client dashboard – definitely a model case for customer experience and service excellence.”

Service Excellence in Mass Affluent Banking: Taishin Bank, Taiwan
“Taishin Bank’s data-driven approach to their mass affluent banking strategy has clearly put the bank ahead in this space. Through the use of data analytics the bank has aligned their affluent client segmentation based on similarities in investment goals and characteristics, allowing Taishin’s financial advisors to provide customized and timely financial advice to clients. Coupled with continuous portfolio monitoring to identify shifts in a customer’s personal investment preferences, and an e-advisory report that automatically informs both the customer and the advisory team of such shifts, the bank has succeeded in creating an integrated and real-time investment management platform that has increased both investment sales and customer satisfaction worthy of recognition.”

Excellence in Service Innovation: IndusInd Bank, India
“Driven by the vision of putting a Bank branch in the hands of the customer anywhere, anytime, without losing the Human element of banking, IndusInd Bank’s Video Branch merges both the face-to-face assurance of branch banking and the 24×7, real-time transaction capability of digital banking into a simple and agile channel. Recognizing the rapid growth of India’s digital consumer base, IndusInd’s Video Branch is a truly innovative solution that aligns the bank with the country’s internet and mobile revolution while making banking far easier for its customers.”

Service Excellence in SME Banking: Alliance Bank, Malaysia
“For the third year in a row Alliance Bank takes the Excellence in SME Banking award, and this time we’ll let the numbers speak for itself: SME loans growth outpacing (Malaysia’s banking) industry average by more than three-folds, with one of the highest ROE in the industry at 27.1%; highest CASA ratio for SME at 63%; having the quickest loan turnaround time (TAT); and being the main banker for 80% of its borrowing customers – demonstrating the bank’s dedication to building strong and enduring customer relationships. Alliance Bank has once again maintained their position as a clear leader in SME banking excellence.”

Best Initiative in Financial Inclusion: YES Bank, India
“YES Money Prepaid Card is a General-Purpose Reloadable Prepaid Card which provides easy access to financial services to India’s low-income households and small business segments. The bank’s prepaid card offers flexibility to load, reload, and transfer money across more than 12,000 Business Correspondent (BC) Agents, and withdraw cash from any MasterCard ATMs and select BC Agents. With the YES Money Prepaid Card, YES Bank has distinguished itself as a leading player in India’s highly competitive financial inclusion banking space while also providing a new channel for remittances with enhanced customer service and accessibility to India’s underbanked.”

Product Excellence Awards

Product Excellence in Bancassurance: Bank Danamon, Indonesia
“Bank Danamon’s PRIMAJAGA 100 Bancassurance product is a result of the bank’s strategy to re-introduce life insurance to retail bank customers as a simple and affordable insurance offering. Owing to a low market penetration for life insurance products in Indonesia due to a common perception of life insurance products being expensive, complex, and having a long processing period, the bank together with its insurance provider Manulife revamped their Bancassurance offering with a simpler, more direct proposition and flexible product structures to cater to the bank’s micro retail segments via DanamonSimpanPinjam (Danamon Savings and Loans). This translated to having 1,618 new Bancassurance clients as of launching in January 2014, to more than 30,000 new customers by December – an accomplishment indeed!”

Product Excellence in Loans: Citibank N.A., Philippines
“Identifying loans processing turnaround time (TAT) to be one of the most important considerations for loan applicants, Citibank Philippines re-launched its Citi Personal Loans product to facilitate loan approvals in as fast as 24-hours – the fastest in the (Philippine banking) industry – and receive cash within 2 hours upon approval in select Citi branches. Comparing this to the industry average TAT of about a month, and an added focus on customer experience throughout the loans application and approval process, Citi Personal Loans clearly stands out as a winner in this space.”

Product Excellence in Mortgage: ANZ Bank, Singapore
“Catering to the strong demand for home loans in Singapore, ANZ bank offers a unique advantage, with an interest rate peg to the average of the SIBOR and SOR rate. Allowing the customer to enjoy the best of both worlds with a combination of these rates, while maintaining stability makes it a preferred choice in the eyes of Singapore borrowers, and deserving of this accolade. The sustainable and managed-risk approach taken for this offering, makes it a worthy winner of the accolade.”

Product Excellence in Cards: ANZ Bank, Indonesia

Product Excellence in Investment Services – Retail Clients: Standard Chartered Bank, Taiwan
“Standard Chartered Bank Taiwan’s customer-centric “Trusted Advisor” approach pushed the bank’s retail investment services offerings ahead of the pack. Aimed at customising their investment solutions based on clients’ specific needs, the Taiwan bank applied StanChart’s standard investment and advisory approach with further in-depth analysis of the customer’s profile. Using a team-based approach involving the main RM, Investment Advisor, and several product specialists, the bank is able to come up with the optimal and highly-customised client investment analysis and strategy.”

Process Excellence Awards

Process Excellence in Communication and Client On-boarding: Standard Chartered Bank, Korea
“Standard Chartered’s proposition of “Easy Banking, Anywhere, Anytime” was strengthened with the bank’s Retail Workbench application – a tablet-based single front-end system that enables frontline staff to perform banking services for its retail clients, from on-boarding, account opening, lending origination, to client advisory and servicing either in a branch or elsewhere at any time of day. This has radically changed the frontline staff’s face-to-face interaction with clients by allowing real-time access to the bank’s suite of products and services, and thereby providing consistency and mobility in delivering the bank’s proposition. Aside from increasing productivity and driving client acquisitions, Retail Workbench also significantly improved both frontline and client experience through enhancing relationship management combined with the benefits of mobile banking.”

Process Excellence in Collection and Debt Management: ICICI Bank, India
“ICICI’s Collection Activities Processing System (CAPS) is a system for collections that leverages on full sets of customer data. Introduced in 2009 to automate basic functions of allocation and customer data capture, CAPS has developed into a comprehensive platform that ensures system intelligence and effectiveness at every debt servicing touch point be it payments, settlements, allocation, repossession, or disposal. CAPS has revolutionised debt servicing for ICICI and now serves as the main debt servicing system for the bank – a worthy winner in this space.”

Process Excellence in Loan Origination: ANZ Bank, Indonesia
“Recognizing the Indonesian customers’ need for instant cash and liquidity, ANZ Indonesia launched the ANZ Personal Loan Express service which offers one-day personal loan application processing turnaround time for a fee of 1% of the approved loan amount. Having realized that personal loan offerings were not at all different from bank to bank, ANZ saw the opportunity to offer this service to differentiate their personal loan offering from its competitors. Even with the added processing fee, the service was more than well-received by the market and this translated to a 9% increase in the bank’s personal loan book.”

Channel Excellence Awards

Channel Excellence in Internet Banking – Overall: UOB, Singapore
“The UOB iBanking offering is providing an innovating offering that is the first of its kind in the market, and truly embraces the aims of customer convenience. The innovative SmartClick function allows customers to pay for multiple bills and make multiple fund transfers at the same time, really keeping in mind the need the convenience and efficiency that customers need and expect.”

Channel Excellence in Internet Banking – Cross-Border: CIMB Niaga, Indonesia
“CIMB Niaga was a clear winner for this award for the speed and convenience it provides in cross-border payments. With the focus on branchless banking, the useful features of money transfer, consolidated payments, and allowing the customer to define his/her own transaction limits all collectively add to a sophisticated offering.”

Channel Excellence in Mobile Banking – Overall: DBS Bank, Singapore
“DBS Bank has evidently leveraged the mobile channel in an effective manner with the development of several mobile apps that have catered to the specific needs of customers. These apps go beyond the conventional functions of mobile apps such as checking balance and basic transactions. From event specific interactive apps, to mainstream P2P payment apps such as PayLah! these offerings testify to the fact that DBS Bank has harnessed its mobile banking strategy with great success.”

Channel Excellence in Mobile Banking – Customisation: Taishin Bank, Taiwan
“In an age when customer-centric service holds key to maintaining strength in the industry, Taishin bank’s mobile app truly provides the experience of personalised service. Strongly adopting location-based marketing technology, and notifying customers about discounts according to their personal preferences has certainly shown a clear correlation towards customer satisfaction and loyalty.”

Channel Excellence in Social Media: YES Bank, India
“Successfully leveraging on a popular social and cultural inclination within the Indian market, YES Bank’s social media outreach within the basis of the IPL Cricket League was an effective strategy to engage with the large majority of its customer base. Combining a popular social medium with a maintain cultural concept within India proved a successful strategy for this innovative bank.”

Channel Excellence in Service Delivery – ATM: HBL Pakistan
“This was truly a channel proposition that represented the innovative capacity of the region. The biometric ATMs that were developed by HBL in 2014, showed the potential for a traditional delivery channel to use developing technologies and develop into safer and more effective way for customers to conduct transactions.”

Channel Excellence for Most Innovative Branch Offering: Bank of East Asia, Hong Kong
“The digital branches launched by Bank of East Asia in 2014 most certainly catered to the rising digital servicing that is expected in this fast-moving generation. Hosted in popular high-end retail outlets, the branch hosts a suite of new branch concepts such as touch-screen digital devices as well as interactive video teller interface. Remote-site customer service staff also make banking transactions and loan applications outside of normal banking hours, providing convenience and ultimate customer service.”

Channel Excellence for Multi-Channel Integration: ANZ Bank, New Zealand
“This unique offering is a vivid example of the effective use of technology and analytics to bring personalised service to customers. ANZ Bank’s Real-Time Offer Management System in partnership with SAP is a stellar front-to-back data analytics platform that provides recommendations on the next best offer and next best action for its customers. With the effective integration of systems and communicating with the client for these offers across multiple mediums, makes this innovative bank worthy of this award.”

Strategy Excellence Awards

Strategy Excellence in Business Model Innovation: Maybank, Malaysia
“Maybank’s CASA Balance Transfer Program is the first of its kind for Current and Savings Accounts, and introduced in August 2014. Following the concept of the Credit Card Balance Transfer, the CASA Balance Transfer Program allowed the bank to increase its CASA base while additional interest rewards encouraged customers to further consolidate and grow their deposits with the bank. The ease, simplicity, and flexibility of the product and rewards mechanics made the product popular to the mass, affluent, and high-net-worth client segments, with the product’s campaign hitting and exceeding their target for the product a month earlier than expected.”

Strategy Excellence in Third-Party Partnership: Krungsriayudhya Card Co. Ltd, Thailand
“Krungsriayudhya Card’s ‘Krungsri Samurai – Ginza Challenge’ marketing campaign  a first in Thailand’s competitive credit card market to offer it’s cardholders a new experience for dining privileges via its Krungsri Samurai mobile application. Via the app, cardholders can link via participating establishments’ GPS to play a mobile game and instantly win discounts, cash backs, and complimentary dishes which can be claimed by checking-in, sharing and winning the game. By taking into account cardholders’ dining spend patterns, market trends and mobile usage, KCC was able to establish broad multi-merchant partnerships and the campaign was well-received by both participating establishments and KCC cardholders.”

Strategy Excellence in Customer Centricity: DBS Bank, Singapore
“DBS’ PayLah! Is a personal mobile wallet that revolutionises online Peer-to-Peer (P2P) payments, giving customers much ease and speed in executing Send Money and Request for Funds transactions securely. DBS also made sure to add a fun element by allowing customers to connect seamlessly with their family and friends via the app alongside other features for personalisation. All in all, DBS has succeeded in creating a secure yet customer-friendly and fun platform for conducting otherwise routine financial transactions.”

Best Marketing Campaign: Taishin Bank, Taiwan
“Taishin Bank’s marketing campaign for its Taishin Rose Card – Taiwan’s first credit card offering designed specifically for females – was aimed at targeting a younger generation of female card holders. Having been offered for more than 20 years, the Taishin Rose Card has maintained its leading position in the female category enjoying high loyalty, brand awareness and usage from its cardholder base, but with the majority of cardholders being more than 35 years of age (80%), the bank aligned its marketing campaign in 2014 to include a revamp of its core value branding and a Rose Lady’s Day event campaign in partnership with department stores and retail establishments. Its multi-channel campaign translated to a 386% year-on-year growth in card acquisitions with 80% coming from the campaign’s target under-35 females.”

People Excellence Awards

Best Community Outreach Programme: DBS Bank, India
“The engagement and social impact of this initiative has made it a clear winner for this competitive award. In association with the Tata Institute of Social Sciences in India, the launch of this social entrepreneurship programme by DBS Bank highlights the bank’s drive towards community and social outreach. The close collaboration between the partners enabled the DBS-TISS programme to provide start-up funding, growth capital for capacity building and expansion, as well as mentoring and guidance to enable innovative and sustainable solutions for social entrepreneurs. The comprehensive structure of the programme allowed it to make a significant impact in nurturing sustainable change within the society.”

Best Graduate Programme: Alliance Bank, Malaysia
“Over the past three years Alliance bank has developed a series of initiatives to enhance the learning and development of its graduate employees. Implemented in three distinct phases, through leadership, internship and a year-long management trainee programme, the bank provides a ‘back-to-basics’ skillset to its graduates to ensure they are appropriately prepared to create effective change to the bank.”

Best Staff Training Programme: DBS Bank, Hong Kong
“In providing easy accessibility to learning material, Digi-YOU by DBS Bank is a creative platform to help staff excel in their learning journey. The interactive peer-to-peer learning program takes the best elements of Coursera and YouTube, and allows employees to access training content easily, comment, share a


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