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Bank of West turns heat on rivals

Bank of the West, the US-based retail subsidiary of BNP Paribas, topped the 2010 JD Power survey for customer satisfaction in California CMO Andrew Rosen tells Charles Davis an account-switching drive…

Bank turns to ‘guerrilla marketing’

San Francisco-headquartered Bank of the West has doubled its investment in promoting customer satisfaction in an effort to benefit from consumers lack of trust in its larger, bailed-out rivals Chief m…

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