Moneythor, a provider of digital tools for banks, has expanded its presence in Asia by launching an office in Tokyo, Japan.
Currently, several financial institutions are ditching conventional channels and instead embracing digital variants to boost profit margins.
The latest expansion is said to have been triggered by this shift.
Moneythor CEO and co-founder Olivier Berthier said: “The Japanese market is going through a major stage of disruption and its renewed focus on digital banking makes it a very exciting market for us.
“By expanding our global footprint into Japan, we are confident that we can support financial institutions as they move towards digital banking by providing a simple and cost-effective banking channel that will drive online customer engagement.”
Moneythor leverages real-time data, machine learning as well as behavioural science in an effort to offer personalised recommendations and insights.
The firm has presence in Singapore that serves as its base as well as Paris and London.
Earlier this year, Moneythor collaborated with conversational AI platform developer Kasisto.
The partnership was aimed at offering an integrated intelligent banking solution to financial institutions.
Notably, British banking group Standard Chartered tapped Moneythor last year in order to improve personalisation and engagement in its digital services.