New research from Barclaycard shows since offering Click & Collect retailers have seen in-store sales increase.
A third of retailers admitted to seeing sales rise, with 90% planning to invest in the service over the next five years.
Kirsty Morris, Barclaycard Payment Solutions, said: “Not only does Click & Collect offer merchants the opportunity to increase sales, our research shows it can improve the overall customer experience as a complement to online shopping, while reducing return volumes too.
“With the retail sector facing unprecedented challenges, investing in Click & Collect partnerships should be part of a long-term strategy for retailers to encourage shoppers into stores and respond to the changing shape of the nation’s high streets.”
The Click & Collect market is set to grow 45% to be worth almost £10bn ($13bn) by 2023.
The Barclaycard research also showed that 87% of retailers said Click & Collect is their fastest growing delivery option. In addition, seven in ten shoppers now choose to pick up online orders in-store.
Convenience as a driver
In the survey, 42% of consumers said they rely on this service because they are out during the day. Additionally, 15% said they select this option because they are unable to have deliveries sent to work.
This comes during a time where there are widespread shop closures across the UK. As a result, Brits want businesses to collaborate to provide more locations to collect purchases.
Retailers on board
John Lewis recently extended its Click & Collect trial with Co-op and Amazon. This allows customers to collect packages from Next shops. However, less than one in five retailers offer third-party collection services.
Barclaycard’s research found that 85% of customers buy additional items in-store when using Click & Collect. Meanwhile, 77% of retailers said providing the service reduces return volumes.