BBVA Compass, a Sunbelt-based financial institution, has launched a new premium current account and three new savings products, to offer more services to its customers.
The new products are BBVA Compass ClearChoice Premium Checking, BBVA Compass ClearChoice Money Market, ClearConnect Savings and BBVA Compass ClearChoice Savings.
The move by the bank is part of its strategy to lower and eliminate fees and build products that are customised to customers’ needs and follows the recent launch of consumer deposit products in September this year.
The BBVA Compass ClearChoice Premium Checking account is designed for clients enrolled in Preferred Client Plus programme and provides interest to customers.
BBVA launched ClearChoice Money Market for customers, who maintain significant money market balances and expect to earn rates higher than traditional savings accounts.
ClearConnect Savings was created as a complement to ClearConnect Checking for customers, who prefer to bank on-the-go through online and mobile channels, while BBVA Compass ClearChoice Savings was created for consumers, who value the branch experience.
BBVA Compass consumer segment director Shawn O’Brien said they are offering value and straightforward solutions across their entire deposit products line.
"These latest additions offer even more choices for our clients, including easy-to-understand ways to avoid service charges," O’Brien added.