French banking giant BNP Paribas has joined forces with Facebook, Google, LinkedIn and Twitter to develop its digital presence worldwide.
The bank said that the partnership will open up new opportunities for cooperation and innovation in terms of communications, marketing and customer relations.
A total of four members of the bank’s group executive committee were involved in the initiative.
BNP Paribas said it will utilize collaboration with Google to enhance its teams’ understanding of current practices, as well as their technical expertise and command of new communication formats suited to mobile technologies, which already accounts for nearly 15% of the group’s investment with Google.
The cooperative agreement with Google will support the digitisation of the bank’s business and open up new horizons, especially in the use of public Twitter data, BNP Paribas said.
Through the partnership with Facebook, the lender aims boost its digital, social and mobile offering and benefit from an international communication platform.
The French bank intends to extend beyond LinkedIn Talent Solutions, and accelerate its B2B business by adopting two other LinkedIn solutions, namely LinkedIn Marketing Solutions and LinkedIn Sales Solutions.
Commenting on the deal, BNP Paribas director and CEO Jean-Laurent Bonnafé said: "The worldwide partnerships signed with each of these four global digital leaders, Facebook, Google, LinkedIn and Twitter, will help us strengthen our relationship with our clients and prospects on these platforms.
"It will also galvanise our capacity for innovation so we can offer services that are increasingly tailored to meet their needs."