Broadridge Financial Solutions has completed the acquisition of Israel-based digital technology company ActivePath.
The financial details of the transaction were not disclosed.
The acquisition of ActivePath is expected to bolster Broadridge’s capacity to transform and improve the pace of digital adoption.
ActivePath platform enables various entities such as banks, brokers and healthcare providers to compose and project HTML experiences of websites and apps into personalised interactive email with new levels of engagement and security.
The integration with Broadridge platform will also enable ActivePath to offer the full range of omni-channel capabilities including SMS, social, audio UI, chatbots and personal cloud solutions.
Broadridge president for customer communications Doug DeSchutter said: “Despite consumers’ interest for all-things digital, many brands struggle to create a compelling digital experience and convert their customers from print communications.
“Broadridge continues to invest to accelerate the digital transition for our clients and their customers, leveraging technology, data, and channel partnerships to make the experience better and more convenient.
“In ActivePath, we gain a founding management team with rich entrepreneurial experience and a proven track record of innovation, and we are delighted they are joining the Broadridge family.”
ActivePath CEO Avi Weiss said: “ActivePath is aligned with the Broadridge mission to lead the transformation of communications into valuable touchpoints for both consumers and brands alike.”