Citi in Singapore has launched a natural-language chatbot on Facebook Messenger, known as Citi Bot, to attract digital-savvy customers.
The bank launched the new offering after successfully beta testing the product with its 600 customers and employees.
The chatbot, which was developed in Singapore, will address a range of common customer needs, including account-specific enquiries such as checking of account balances and transactions.
It will also provide credit card bill summaries, rewards and points balances and answer frequently asked questions using Natural Language Processing, the bank said.
“It responds in a manner that is personable, easy to understand and intuitive; user experience is similar to how a human conversation is conducted,” the bank said in its statement.
After Singapore, the US banking giant bank intends to launch the service in Hong Kong and Australia later this year.
In the second phase of the chatbot development, the bank is planning to introduce additional new features such as card activation, ability to lock and unlock credit cards and transaction alerts for cards among others.