Germany’s Commerzbank has adopted SAS Customer Intelligence to support its multi-channel marketing program and personalise communication with both private and business clients.
Commerzbank divisional board member private customers Michael Mandel said: "We want to deliver a consistent experience across all channels. Now we can offer our customers the specific products and services they actually need."
Once such a deal is in place, the German lender will offer an online portal individualised to suit the needs of each customer.
The portal will offer exclusive suggestions for new products in line with a customer’s specific requirements, with an aim to improve customer experience.
The bank will also ensure data protection by asking customers to opt in before using customer data.