Lloyds bank is offering pop up BSL sign language videos to translate online text as part of its drive to remove barriers for customers who request support.
The new service aims to provide easier access to essential financial information to break down some of the language barriers face by deaf customers.
David Oldfield, executive sponsor for disability, Lloyds Bank, said: We’re always thinking of innovative ways to help our customers bank with us in ways that suit them. The new Signly features are a fantastic example of using technology to boost accessibility to financial services and opening doors for customers with hearing impediments to access the information many of us take for granted.”
Through providing BSL videos, Lloyds hopes to give deaf people the ability to make informed financial decisions.
BSL is the first language for many deaf people with its own grammar and syntax. This means that written material is often not accessible.
Lloyds’ new service is free and allows customers to access BSL translations using Signly Browser Extension assistive technology.
This year, Lloyds, Halifax and Bank of Scotland launched Be My Eyes to help connect blind customers with their finances.
The tool provides visual assistance for everyday tasks, including explaining bank statements, checking and confirming transactions and managing money.
Be My Eyes is a free app located on iOS and Android devices. It works by giving users free access to a network of sighted volunteers and company representatives providing visual assistance.
The help platform is available through a live video connection from the rear-facing camera on the customer’s smartphone.
In addition, this year, Lloyds also received the National Autistic Society’s (NAS) Autism Friendly Award. To achieve the award, the Group has educated colleagues in branches on how best to support autistic customers.