Financial technology company Computer Services (CSI) has joined forces with Alpharank to analyse customer journey and convert web visitors to new customers for banks.
CSI has incorporated Alpharank’s customer journey mapping tool into its NuPoint core banking platform. This integration is said to help banks boost their customer base.
Journey mapping identifies what potential customers want when they visit a website and helps financial institutions improve conversion and new account volume.
Alpharank also provides data and customer analyses to enable banks to improve their website, marketing and account-opening processes, which attracts more deposits from customers.
Alpharank founder and CEO Brian Ley said: “As community banks deploy digital growth strategies, it is critical to provide them the data and analytics required to convert as many prospects as possible from existing assets.”
CSI core-integrated digital account opening solution NuFund allows banks to extend their digital footprint and increase revenues.
It does this by allowing new and existing customers to choose their preferred digital channel to open a bank account.
CSI president and COO David Culbertson said: “A bank’s website represents its digital face and functionality, and to succeed, that website needs to provide an easy way to open accounts.
“Alpharank’s customer mapping software combines data analytics with actionable insight to help our customers grow deposits in a digital-first world.”