Singapore-based DBS and POSB, a consumer banking services brand of DBS, have launched a new SMS queue system which will relieve customers from the hassles of waiting in lines.
The new service, dubbed SMS ‘Q’, is a first to be launched by a bank in Singapore.
It will enable customers to request for a queue number through SMS before they visit DBS/POSB branches. Customers will also receive notifications on the number of customers ahead of them which will significantly reduce waiting times.
For using the service, customers have to text "Q" to the number tagged to the branch they will visit.
Customers will receive an SMS menu where they can choose their required service. Following their selection, they will receive their queue number and the number of customers ahead of them.
Customers will get a reminder SMS when their turn approaches, and can go directly to their assigned counter when the turn is up.
Moreover, in case a customer misses the turn, he/she will get an SMS providing the option to rejoin the queue.
SMS ‘Q’ is slated to be rolled out to all full-service DBS/POSB branches by the end of this March.
DBS/POSB is also replacing traditional standing queues with seats to enhance customer comfort.
DBS Bank consumer banking group head (Singapore) Jeremy Soo said, "As the largest bank in Singapore, our branches are one of the most utilised and we are constantly exploring ways to enhance our customers’ branch banking experience.
"We also understand that time is a precious commodity so the crucial part of the SMS ‘Q’ service is that it provides queue information in advance, allowing our customers to decide how best to use their time. By removing standing queues and providing seats for our customers, we also hope to make the branch visit more comfortable for all our customers."