RBC Rewards customers can now use their loyalty programme points to pay bills.
The aim is to make the redemption experience even more rewarding for its over 5 million members.
RBC’s Pay Bills with Points allows clients to use RBC Rewards points to pay phone, internet, utility bills and more. The launch represents a first for any rewards programme in Canada.
Moreover, RBC clients can seamlessly use their points to pay bills through RBC’s mobile banking app and online banking.
RBC Pay with Points at Point of Sale
This innovation comes follows another Canadian first launched by RBC last year, Pay with Points at Point of Sale. This enables clients to use their RBC Rewards points to pay for everyday purchases virtually anywhere in stores across Canada.
“RBC Rewards is unique because it’s designed with our members at the centre of everything we do. This gives them the power to use their rewards for what’s most important to them. It covers everyday to do’s like picking up groceries and paying bills to achieving bucket list travel dreams with our market leading travel rewards.
And everything in between,” says Jacquelina Calisto, VP, Loyalty & Rewards, RBC.
“It’s what a rewards programme should be.”
Pay Bills with Points: how it works
After logging in to online or mobile banking, RBC clients can:
- Go to the bill payments page, and select the RBC Rewards tab;
- Choose the bill they want to pay;
- Enter the amount to be paid to convert into points and
- Click submit to complete the payment
2009: pivotal decision to expand RBC Rewards
It was exactly a decade ago that RBC CEO David McKay set out to RBI his loyalty programme strategy. Back in 2009 RBC, expanded its already successful rewards programme to its entire consumer banking product categories. In particular, the programme extended beyond just the credit card sector, in contrast to its peer group.
Loyalty programmes are big business in Canada. 91% of Canadians are members of loyalty programmes, having 12 memberships on average, seven of which they actively use.
With more than five million RBC Rewards members it is an area RBC can claim to enjoy a world class product.