Canadian banking group Scotiabank has announced plans to set up a new customer analytics centre at Smith School of Business at Queen’s University, Ontario, to harness the power of big data.
The new professors and students of the university will partner with Scotiabank teams for applied research in customer analytics.
The alliance will also support community building efforts to bring together analytics practitioners and innovators across diverse industries.
The centre, scheduled to open in February 2016, will be headed by two Smith School of Business faculty Yuri Levin and Mikhail Nediak.
It will be supported by participation from Smith School faculty members in management science, operations management, marketing, and business economics, and from the Queen’s School of Computing.
Scotiabank executive vice president and co-head, information technology, enterprise technology, Michael Zerbs said: "Our customers expect simple, seamless and personalized services; and data and analytics are key to making this possible. We recognize that analytics will fundamentally reshape the customer experience and Scotiabank will be a leader in this transformation.
"By using analytics, we can identify the right products and advice for our customers, at the right stage of life, helping them become better off."