Mox is the new virtual bank in Hong Kong by Standard Chartered in partnership with PCCW, HKT and Trip.com.
The bank says the mission of Mox is to help everyone ‘grow your money, your world, your possibilities’.
And Mox also represents a first in the local market with an all-in-one numberless bank card. That is a physical card for both spending and ATM cash withdrawals without any printed card numbers.
Deniz Güven, CEO of Mox, says: “Mox operates in a whole new way by listening to customers and focusing on heart share. We aim to empower Hong Kong customers to grow and unlock more possibilities by providing a truly digital and personalised banking experience.”
The brand name Mox reflects Mobile eXperience; Money eXperience; Money X (multiplier) and eXponential growth, eXploration.
Mox numberless card to boost security
The Mox logo and its visual design is inspired by the round shape of a Hong Kong dollar coin. This is also a nod to the bank’s roots. Standard Chartered is Hong Kong’s oldest note-issuing bank with over 160 years of experience in serving the community.
Standard Chartered says that the Mox Card has been re-defined with innovation, security and privacy in mind. Together with Mastercard, Mox it is the first bank in Asia to launch an all-in-one numberless bank card. That is a physical card for both spending and ATM cash withdrawals without any printed card numbers, expiry dates or card verification value (“CVV”).
As head of Mox, Standard Chartered has selected a digital banking heavyweight in Deniz Güven.
Prior to heading Mox, Güven was global head of digital for Standard Chartered. He has also held senior roles at Garanti BBVA, where he helped the business to secure more than 5 million customers in Turkey.