ViaSat had two patents in ecommerce during Q4 2023. ViaSat Inc’s patent filed in Q4 2023 describes technology for delivering electronic advertisements on an aircraft. A server onboard the aircraft identifies announcement tags associated with public announcements and selects electronic advertisements from a data store based on these tags. The selected advertisements are then sent to client devices for display after the public announcement is completed. GlobalData’s report on ViaSat gives a 360-degreee view of the company including its patenting strategy. Buy the report here.

ViaSat grant share with ecommerce as a theme is 50% in Q4 2023. Grant share is based on the ratio of number of grants to total number of patents.

Recent Patents

Application: Systems and methods for delivery of advertisements related to public announcements onboard mobile vehicles (Patent ID: US20230368244A1)

The technology described in the patent filed by ViaSat Inc. involves providing electronic advertisements on an aircraft. A server onboard the aircraft receives a notification of a public announcement, identifies an announcement tag associated with it, selects an electronic advertisement based on the tag from a data store, and sends it to a client device for display after the announcement. The method includes various aspects such as receiving the announcement tag from an aircraft data bus, pausing media content during the announcement, selecting ads based on inventory information or user profiles, and targeting ads based on travel details or user demographics. The system includes processors and memory devices to execute the process of delivering targeted electronic advertisements to passengers on the aircraft through a graphical user interface on their personal devices or seatback systems.

Overall, the patent outlines a method and system for delivering electronic advertisements on aircraft based on public announcements made during the flight. The technology allows for targeted advertising based on various factors such as inventory information, user profiles, travel details, and user demographics. By integrating the advertisement delivery process with public announcements, the system aims to enhance the passenger experience and provide relevant advertising content during the flight. The system utilizes servers onboard the aircraft, wireless connections, and data stores of electronic advertisements to ensure the timely and effective delivery of targeted ads to passengers.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.