Ziff Davis has been granted a patent for a method involving a computing device listening for events on a web browser, obtaining URLs or web page content, and presenting unique identifiers to users based on network associations. The method aims to enhance user experience and engagement on the web. GlobalData’s report on Ziff Davis gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Ziff Davis, Customer interaction analysis was a key innovation area identified from patents. Ziff Davis's grant share as of May 2024 was 38%. Grant share is based on the ratio of number of grants to total number of patents.
Method for presenting unique identifiers to users through web browsers
A recently granted patent (Publication Number: US11995136B2) outlines a method performed by a computing device that involves storing multiple unique identifiers in a database, each applicable to a different product, provider, or web page. The method includes listening for events on a web browser operated by a first user, obtaining a URL or content of a web page in response to an event, searching the database for a unique identifier associated with a second user, and presenting the unique identifier to the first user through the web browser. Additional features include tracking whether the first user has applied the unique identifier, presenting notifications to the second user, and displaying information on the application of unique identifiers by users.
Furthermore, the patent describes a computing device with instructions that enable the storage of unique identifiers, listening for events on a web browser, obtaining URLs or content, searching for unique identifiers associated with users, and presenting them through the browser. The device can also track user interactions with the unique identifiers, provide notifications, and display information on the application of identifiers by users. The method can be implemented as a browser extension, utilizing an API for event monitoring, and determining user networks through tokens obtained during user logins. This innovative approach aims to enhance user engagement and tracking of unique identifiers across a network of users associated with specific individuals, offering a comprehensive system for managing and utilizing unique identifiers effectively.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
