Ziff Davis. has been granted a patent for a method that enables a computing device to listen for events in a web browser. It retrieves and presents unique identifiers associated with users based on the web page being visited, enhancing user interaction through personalized content. GlobalData’s report on Ziff Davis gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Ziff Davis, Customer interaction analysis was a key innovation area identified from patents. Ziff Davis's grant share as of June 2024 was 59%. Grant share is based on the ratio of number of grants to total number of patents.
User identification based on web browsing activity
The patent US11995136B2 outlines a method and system for managing unique identifiers associated with products, providers, or web pages through a computing device. The method involves storing multiple unique identifiers in a database and listening for events on a web browser operated by a first user. Upon detecting a specific event, the system retrieves the URL or content of the currently open web page and searches the database for a unique identifier linked to a second user within the first user's network. This identifier is tagged with metadata indicating its relevance to the URL or web page, allowing it to be presented to the first user via the web browser.
Additionally, the patent describes functionalities that enhance user interaction and tracking. It includes provisions for obtaining feedback on whether the first user has applied the unique identifier and storing this information in the database. Notifications can be sent to the second user regarding the application status of the unique identifier, and the system can display which identifiers have been applied and by whom. The method can be implemented as a web browser extension, utilizing an application programming interface (API) for event listening. Furthermore, the network of users associated with the first user can be determined through a token obtained during user login, facilitating a structured approach to managing user interactions with unique identifiers.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
