Spoilers, social media and selling: The future of the movie advertisement business

Having spoken to the people behind the trailers, posters and social media content that are used to advertise films, we got a good picture of how the movie advertisement business comes together. But even in the past ten years since the rise of social media, movie marketing has changed enormously. So what might the future … Continue reading Future gym clothes: High-tech leggings aren’t snake oil, but they’re not magic either