Technology in tennis: How data is serving up new insights

For many, tennis may conjure up images of traditional tennis whites, manicured lawns and Pimms-drinking. However the sport, which has its origins in the 12th century, is waking up to the goldmine of data generated during a match as it embraces the 21st century. The Nitto ATP Finals, the biggest tennis event of the year … Continue reading Entain bets on the metaverse to drive future growth