Activision Blizzard has been granted a patent for a computer-implemented method to control displays on multiple devices during gameplay. The system generates user behavior data based on interactions, prioritizing display of contacts most likely to leave the game. This innovation aims to enhance user engagement and retention. GlobalData’s report on Activision Blizzard gives a 360-degree view of the company including its patenting strategy. Buy the report here.

According to GlobalData’s company profile on Activision Blizzard, Location-based parallel gaming was a key innovation area identified from patents. Activision Blizzard's grant share as of January 2024 was 72%. Grant share is based on the ratio of number of grants to total number of patents.

Displaying contact identifiers based on user behavior in online games

Source: United States Patent and Trademark Office (USPTO). Credit: Activision Blizzard Inc

A computer server has been granted a patent for a system that generates user behavior data based on interactions with a game displayed on multiple computer devices connected to the server. The system includes a network interface for receiving user inputs, computer storage for storing user inputs and contact identifiers of other users, and a processor that analyzes user progress in the game to predict the likelihood of a user leaving the game. The processor prioritizes a set of contact identifiers to be displayed on the user's device, focusing on users most likely to leave the game, encouraging interaction between users to potentially retain them in the game.

Furthermore, the system allows users to interact with their contacts through selectable icons associated with each contact identifier, facilitating engagement between users. The method involves transmitting a prioritized set of contact identifiers to the user's device, with a subset of users identified as most likely to leave the game, and displaying them in a customized pop-up message. By monitoring the effect of displaying contact identifiers and encouraging user interaction, the system aims to improve user retention in the game. Additionally, the method includes ranking contacts based on their likelihood of leaving the game and displaying them in order of priority, as well as allowing users to send invitations or in-game gifts to their contacts to enhance engagement and potentially reduce user churn.

To know more about GlobalData’s detailed insights on Activision Blizzard, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.