Canon had 16 patents in ecommerce during Q3 2023. Canon Inc has filed a patent for an information processing apparatus that can analyze video data from an image capture device to detect pre-registered articles. If an article belonging to a registered holder is detected, the apparatus searches for interested advertisement viewers within a certain distance and informs them of the article’s location. GlobalData’s report on Canon gives a 360-degreee view of the company including its patenting strategy. Buy the report here.
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Canon grant share with ecommerce as a theme is 31% in Q3 2023. Grant share is based on the ratio of number of grants to total number of patents.
Recent Patents
Application: Information processing apparatus and information processing method (Patent ID: US20230230124A1)
The patent filed by Canon Inc. describes an information processing apparatus that analyzes video data from an image capture apparatus to detect a pre-registered article. When an article that belongs to a pre-registered article holder is detected, the apparatus searches for an advertisement viewer within a predetermined distance from the article holder. The search is conducted among advertisement viewers who have registered the article as an item of interest. Once an advertisement viewer is found, the apparatus informs them of the location information of the article.
In summary, the information processing apparatus described in the patent is designed to detect pre-registered articles by analyzing video data. It then searches for advertisement viewers who have expressed interest in the detected article and are located within a predetermined distance from the article holder. Finally, the apparatus informs the identified advertisement viewer about the location of the article.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
