DeNA‘s patent involves a video distribution server that enhances viewer interaction during live videos. The system generates combos when viewers input specific items, encouraging communication. Distributors receive benefits based on the number of combos generated, strengthening their relationship with viewers. GlobalData’s report on DeNA gives a 360-degree view of the company including its patenting strategy. Buy the report here.

According to GlobalData’s company profile on DeNA, Online game monetization was a key innovation area identified from patents. DeNA's grant share as of January 2024 was 70%. Grant share is based on the ratio of number of grants to total number of patents.

Encouraging communication among live video viewers through combos

Source: United States Patent and Trademark Office (USPTO). Credit: DeNA Co Ltd

A recently granted patent (Publication Number: US11882338B2) outlines a system involving computer processors that distribute live video to multiple viewers, allowing viewers to input items during the video stream. The system then determines if these inputs meet specific combo conditions, generating combos and chaining them together within a set period. The distributor receives benefits based on the number of chained combos, with increasing benefits as the chain grows. Additional conditions include relationships between inputted items, limits on repeated inputs, and enhanced benefits based on viewer status.

Furthermore, the system offers a second benefit to the distributor during distribution, with the option to enter a predetermined mode when a threshold number of first benefits is reached. This mode allows for enhanced benefits based on specific criteria, including enabling viewers to input dedicated items. The system also clears existing combos after the chainable period expires. The patent also covers a method executed by computers and a computer-readable medium program that follows similar steps, emphasizing the generation of combos, chaining them, and providing benefits to the distributor based on the number of chained combos.

To know more about GlobalData’s detailed insights on DeNA, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.