Block has been granted a patent for a technology allowing merchants to create personalized communications for customers based on transaction data. The method involves segmenting customers, providing recommendations for feature programs, and presenting them to customers via user devices. GlobalData’s report on Block gives a 360-degree view of the company including its patenting strategy. Buy the report here.

According to GlobalData’s company profile on Block, Social commerce was a key innovation area identified from patents. Block's grant share as of February 2024 was 74%. Grant share is based on the ratio of number of grants to total number of patents.

Customized customer communications based on transaction data for merchants

Source: United States Patent and Trademark Office (USPTO). Credit: Block Inc

A recently granted patent (Publication Number: US11922394B2) outlines a method and system for personalized customer recommendations in the context of payment transactions. The method involves obtaining transaction data from multiple merchants, storing it in a central database, and generating customer segments based on shared attributes. These segments are then used to recommend specific feature programs to merchants for presentation to their customers. The recommendations are tailored to each segment, aiming to enhance customer engagement and satisfaction. The system includes server devices with computer-readable media storing instructions for executing these acts, ensuring a seamless process for merchants to interact with their customers effectively.

The patent details a method that leverages transaction data to create customer segments and provide targeted recommendations to merchants for enhancing customer interactions. By analyzing shared merchant and customer attributes, the system generates personalized subsets of feature programs for presentation to different customer segments. The recommendations are based on historical communication effectiveness and merchant attributes, ensuring relevance and engagement. The system also allows for customization of feature programs based on customer segment attributes, further enhancing the personalized experience. Overall, the method and system outlined in the patent aim to optimize customer engagement and satisfaction by providing tailored recommendations to merchants for effective communication and interaction with their customers.

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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.