Do you feel like you see high street Christmas lights earlier every year? Do stores seem to get the Christmas playlists out while it’s still warm out?

Well, that’s not just all in your head and the creep of supply and demand will probably mean retailers continue to deck the halls earlier than ever.

Between 2013 and 2016 the number of people shopping for lights and Christmas decorations in mid October doubled, while those shopping for Christmas trees increased from six percent of respondents to 18, according to GlobalData Retail’s yearly Christmas tracker.

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The reason for this increasingly early festive shopping is most likely due to the rising costs associated with Christmas, coupled with a squeeze on household budgets.

People are trying to spread the cost of Christmas so as to avoid falling in to debt over the holidays.