Hitachi has been granted a patent for a digital content operating apparatus that includes a communication unit, user operation interface, display, and controller. The apparatus can display either a linear or interactive content operation panel based on the digital content being viewed. The patent also includes a network connector, user operation receiver, content reproducer, renderer, display, and controller for a digital content reproducing apparatus. The apparatus can display a linear or interactive content operation panel along with the digital content, based on user instructions and viewing history. GlobalData’s report on Hitachi gives a 360-degree view of the company including its patenting strategy. Buy the report here.

According to GlobalData’s company profile on Hitachi, M2M communication interfaces was a key innovation area identified from patents. Hitachi's grant share as of February 2024 was 42%. Grant share is based on the ratio of number of grants to total number of patents.

Digital content operating apparatus with linear and interactive panels

Source: United States Patent and Trademark Office (USPTO). Credit: Hitachi Ltd

A recently granted patent (Publication Number: US11924502B2) discloses a digital content reproducing apparatus that includes a network connector, user operation receiver, content reproducer, renderer, display, and controller. The apparatus is designed to receive digital content via a network, associate the content with attribute information, and allow users to interact with linear or interactive content operation panels. These panels are distinct from each other and can be alternately displayed on the screen along with the reproduced digital content. The apparatus also considers the viewing history of the content and user requests for video on demand services, ensuring a seamless and personalized viewing experience.

Furthermore, the patent details a digital content reproducing method implemented on the apparatus, involving steps such as receiving user requests for video on demand services, reproducing digital content, controlling the display of linear or interactive content operation panels, generating image data, and outputting it to the display. The method emphasizes the distinct nature of the linear and interactive panels, ensuring that only one is displayed at a time with the reproduced digital content. Additionally, the method takes into account the appreciation term associated with the content and the viewing history to provide users with a tailored viewing experience. By extracting and decoding video signals, the method ensures efficient content playback and user interaction, making it a comprehensive solution for digital content consumption.

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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.