Inmobi Technology Services has patented a consent system allowing consumers to save consent choices for publishers to retrieve without additional selections. The method involves saving consumer consent choices in a first-party consent cookie, enabling cross-platform consent. GlobalData’s report on Inmobi Technology Services gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Inmobi Technology Services, Address space memory mgmt was a key innovation area identified from patents. Inmobi Technology Services's grant share as of February 2024 was 83%. Grant share is based on the ratio of number of grants to total number of patents.
Consent system for saving and retrieving consumer consent choices
The granted patent (Publication Number: US11917022B1) outlines a method for a consent system on a first domain to manage consumer consent choices regarding data privacy. The method involves receiving a consumer consent choice before a browser redirect from a publisher site on a different domain, saving this choice in a first-party consent cookie in the browser, and then redirecting the browser back to the publisher site based on the consumer's consent. The system retrieves the consent choice from the cookie and ensures the publisher URL reflects the consumer's decision.
Furthermore, the patent details the process of receiving consumer consent choices through browser redirects, interactive user interfaces, and data storage mechanisms. It also describes scenarios where the consent system interacts with multiple publisher sites on different domains, maintaining and retrieving consent choices from a datastore. The patent also covers the storage of consent choices in first-party cookies within the browser, ensuring that user preferences are respected across various online platforms. This method aims to provide a streamlined and transparent approach to managing consumer consent for data processing activities on the internet, enhancing user privacy and control over their personal information.
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