Naver had 41 patents in digitalization during Q1 2024. Naver Corp’s patents in Q1 2024 focus on innovative advertising methods, temporary message processing, and image providing techniques. These include targeted advertising on communities, displaying marketing messages in chatrooms based on user consent, and transmitting high-quality images efficiently through a single stream. GlobalData’s report on Naver gives a 360-degree view of the company including its patenting strategy. Buy the report here.

Naver grant share with digitalization as a theme is 53% in Q1 2024. Grant share is based on the ratio of number of grants to total number of patents.

Recent Patents

Application: Method, system, and recording medium to provide community native advertising (Patent ID: US20240104609A1)

The patent filed by Naver Corp. describes an advertising method that involves registering advertising material and targeting information, determining relevant communities based on the targeting information, and controlling the exposure of the advertising material in the form of native content within these communities. The method allows for precise targeting and integration of advertising content within specific community contexts, enhancing the effectiveness of the advertisements.

Furthermore, the patent outlines various aspects of the advertising method, including the classification of advertising types based on native content, registration of advertising material elements corresponding to native content elements, setting target pages and topics within community units, and utilizing artificial intelligence for classifying page topics. The method also involves controlling the exposure of advertising material as posts or comments within communities, prioritizing exposure based on bid rankings, allowing for interactive functions like commenting on advertisements, and providing reports on community feedback. Overall, the patent details a comprehensive approach to targeted advertising within online communities, leveraging specific content contexts to optimize engagement and relevance for users.

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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.