Nomura Research Institute’s patent involves an information processing system that uses face authentication and behavior detection to provide personalized services to users at event venues. The system links online information with real-world actions to offer targeted promotions or special treatment based on user behavior. GlobalData’s report on Nomura Research Institute gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Nomura Research Institute, Virtual banking assistant was a key innovation area identified from patents. Nomura Research Institute's grant share as of February 2024 was 48%. Grant share is based on the ratio of number of grants to total number of patents.
Behavior-based user processing system for event venues
The granted patent (Publication Number: US11893606B2) describes an information processing system that includes various components such as a storage unit, face authentication device, behavior detection unit, association unit, and user processing unit. The system is designed to store online information related to a user, including a digital ID and a face image, and authenticate the user based on captured face images. Additionally, the system can detect user behavior in a real space using sensors and associate this behavior with the online information stored. The user processing unit can then execute various actions based on the detected behavior, such as transmitting introduction or sales promotion information to the user's terminal or providing special treatment instructions to store staff.
Furthermore, the patent includes additional claims that specify the inclusion of data for user authentication in the real space within the online information, the generation of online information based on user actions in the real space, and the transmission of sales promotion information tailored to the user's behavior. The system also features an online information receiving unit to capture user behavior at the real space and store it in association with the digital ID. Moreover, one of the predetermined processing actions involves transmitting the user's current position and special treatment instructions to store staff based on sensor-acquired data. Overall, the patent outlines a comprehensive information processing system that leverages face authentication, behavior detection, and online information to enhance user experiences in real spaces.
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