OPTiM has been granted a patent for a computer system managing digital signage. The system outputs an identification image with information embedded, analyzes shot images, registers information in a database, and identifies the installation environment based on surrounding articles. GlobalData’s report on OPTiM gives a 360-degree view of the company including its patenting strategy. Buy the report here.

According to GlobalData’s company profile on OPTiM, AI-assisted repair estimation was a key innovation area identified from patents. OPTiM's grant share as of January 2024 was 48%. Grant share is based on the ratio of number of grants to total number of patents.

Computer system for managing digital signage with identification and analysis

Source: United States Patent and Trademark Office (USPTO). Credit: OPTiM Corp

A recently granted patent (Publication Number: US11823227B2) discloses a computer system designed for managing digital signage. The system includes processors that can output an identification image containing identification information of the digital signage as a two-dimensional code or digital watermark to the advertising medium. These processors are capable of analyzing a shot image of the digital signage to read the identification information and register it in a database. Additionally, the system can identify the installation environment of the digital signage by analyzing the shot image containing the periphery of the signage, associating it with the identification information in the database. The system further extracts feature points or amounts from the image to identify articles around the digital signage, aiding in determining the installation environment.

Moreover, the system can acquire location information of the shooting location of the image and associate it with the identification information in the database. It also includes provisions to delete outdated or incorrect identification information from the database based on the analysis of new shot images. The method of managing digital signage involves similar steps as the computer system, including outputting identification images, analyzing shot images, registering identification information, and identifying the installation environment based on the surroundings of the signage. The patent also covers a non-transitory storage medium storing a computer-readable program for executing these steps. Overall, the system aims to efficiently manage digital signage by associating identification information with installation environments, enhancing the understanding of the signage's placement and context in various locations.

To know more about GlobalData’s detailed insights on OPTiM, buy the report here.

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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.