Salesforce has been granted a patent for a group-based communication interface that allows users to efficiently communicate within and across different channels. The method involves posting messages across multiple channels selected by the user through graphical identifier actuators on the user interface. GlobalData’s report on Salesforce gives a 360-degree view of the company including its patenting strategy. Buy the report here.

According to GlobalData’s company profile on Salesforce, Social media analytics was a key innovation area identified from patents. Salesforce's grant share as of February 2024 was 69%. Grant share is based on the ratio of number of grants to total number of patents.

Group-based messaging across multiple channels with graphical identifier actuators

Source: United States Patent and Trademark Office (USPTO). Credit: Salesforce Inc

A recently granted patent (Publication Number: US11923998B2) outlines a method, apparatus, and computer-readable medium for posting messages across multiple channels of a communication system. The method involves receiving a user's request to post a message, displaying channel identifiers on a user interface, allowing the user to select multiple channels, and posting the message across the selected channels. The apparatus includes a processor, memory, and instructions to execute the method, while the computer-readable medium stores executable instructions for the same process.

Furthermore, the patent details additional features such as updating messages across channels, receiving requests via web browsers or software applications, and ensuring user authorization for accessing the channels. The innovation aims to streamline communication processes by enabling users to efficiently share messages across various channels within a communication system. This patent signifies a significant development in enhancing user experience and interaction within digital communication platforms.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.