Salesforce had 15 patents in ecommerce during Q4 2023. Salesforce Inc’s patents filed in Q4 2023 focus on integrating social network information into a multi-tenant database system, supporting cross-platform data sharing between communication platforms, and combining compliance assessment metrics to manage personal data in different geographic regions. These techniques aim to enhance communication processes, data management, and data policy compliance for cloud-based software providers and their customers. GlobalData’s report on Salesforce gives a 360-degreee view of the company including its patenting strategy. Buy the report here.
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Salesforce grant share with ecommerce as a theme is 80% in Q4 2023. Grant share is based on the ratio of number of grants to total number of patents.
Recent Patents
Application: Integrating and managing social networking information in an on-demand database system (Patent ID: US20230394490A1)
Salesforce Inc. has filed a patent for a system that integrates information from social networks into a multi-tenant database system. The system involves retrieving information associated with messages transmitted through social networks, generating metadata related to the messages, creating conversation objects based on the information and metadata, and storing these conversation objects in the database system. Additionally, the system includes features such as matching incoming messages from social channels with customer relationship management (CRM) records, providing interactive interfaces for social channels, storing and managing messaging interactions, logging customer activity, and surfacing context from previous interactions.
The system described in the patent allows organizations to efficiently manage customer interactions across various digital messaging channels by integrating social network information with CRM records. By matching incoming messages with existing conversations and CRM records, the system enables personalized and context-rich interactions with customers. The interactive interfaces provided by the system facilitate chat functionalities, while features like storing messaging interactions, logging customer activity, and surfacing context from previous interactions enhance the overall customer relationship management process. Overall, the system aims to streamline communication processes, improve customer engagement, and optimize the management of customer data within a multi-tenant database system.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
