Twilio has been granted a patent for a multi-channel message exchange system that selects the best service provider to deliver each individual message based on customer criteria, service provider data structures, and other information. The system uses an API to receive criteria from the customer and selects the highest-ranked service provider to deliver the message. The selection is based on factors such as message type, preferred channel, maximum price, minimum quality, and more. The system then transmits the message to the recipient device via the selected service provider. GlobalData’s report on Twilio gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Twilio, Intelligent contact centers was a key innovation area identified from patents. Twilio's grant share as of September 2023 was 67%. Grant share is based on the ratio of number of grants to total number of patents.
Method for selecting service provider based on customer criteria
A recently granted patent (Publication Number: US11778069B2) describes a method for selecting the highest-ranked service provider from a group of service providers. The method involves presenting a user interface on a client device, allowing the user to select various options such as message type, preferred channel, channel weight, maximum price, price weight, and minimum quality. The criteria for an account, including the preferred channel, price weight, channel weight, minimum quality, and quality weight for a specific message type, are received and stored in a criteria storage system.
When a request to transmit a message to a recipient device is received, the system accesses the stored criteria and a bid storage system containing data structures provided by the service providers. These data structures indicate the value associated with each service provider's channel for delivering the message. The bid storage system is updated in real-time using an application programming interface (API) based on factors such as computing resource availability and transmission costs for additional messages.
The system then determines a ranking value for each service provider based on the real-time updated data structures, preferred channel, price weight, channel weight, and quality weight. Using these ranking values, the system selects the highest-ranked service provider to deliver the message to the recipient device. Finally, the message is transmitted via the selected service provider.
The patent also mentions various channels that can be used for message delivery, including short message service (SMS) clients, email, proprietary channels, and voicemail. Additionally, the criteria can include different maximum values for different message types associated with the account.
The patent further describes a message exchange system that includes computer processors and computer-readable mediums storing instructions for performing the method described above. It also mentions a non-transitory computer-readable medium that stores instructions for executing the method on computing devices within the message exchange system.
Overall, this patent presents a method and system for selecting the highest-ranked service provider based on user-defined criteria and real-time data structures provided by the service providers. This technology could potentially improve the efficiency and effectiveness of message delivery systems.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
