Yext. has filed a patent for a merchant listing verification system that scans publisher systems to compare and identify discrepancies between published merchant listings and target listings. The method involves field-by-field comparison to ensure data accuracy. GlobalData’s report on Yext gives a 360-degree view of the company including its patenting strategy. Buy the report here.

According to GlobalData’s company profile on Yext, Virtual data center was a key innovation area identified from patents. Yext's grant share as of January 2024 was 31%. Grant share is based on the ratio of number of grants to total number of patents.

Merchant listing verification system for identifying discrepancies in data fields

Source: United States Patent and Trademark Office (USPTO). Credit: Yext Inc

The patent application (Publication Number: US20240037617A1) describes a method and system for scanning publisher systems to identify discrepancies in merchant listings. The method involves comparing data fields and values between a published merchant listing and a target merchant listing to pinpoint any inconsistencies. If a discrepancy is found, a graphical user interface is generated to highlight the difference. The comparison process can be guided by a set of comparison rules, including rules specific to different field types within the listings. Additionally, the comparison can be enhanced through the use of a machine learning process.

The system outlined in the patent application includes a memory to store instructions and a processing device to execute operations related to scanning publisher systems, comparing merchant listings, and identifying discrepancies. Similar to the method, the system can generate a graphical user interface to display any inconsistencies found during the comparison process. The comparison rules utilized by the system can be tailored to different field types within the listings, ensuring a comprehensive evaluation of the data. Furthermore, the system can leverage machine learning techniques to enhance the accuracy and efficiency of the comparison process, ultimately improving the overall quality of the merchant listings.

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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.