Zynga‘s patented online gaming system allows for actionable push notifications outside of the game interface. Users can perform game-related actions directly from the notification on their device’s lockscreen. This innovative method enhances user engagement by enabling gameplay without entering the game application. GlobalData’s report on Zynga gives a 360-degree view of the company including its patenting strategy. Buy the report here.

According to GlobalData’s company profile on Zynga, was a key innovation area identified from patents. Zynga's grant share as of February 2024 was 66%. Grant share is based on the ratio of number of grants to total number of patents.

Interactive push notifications for online gaming on mobile devices

Source: United States Patent and Trademark Office (USPTO). Credit: Zynga Inc

The granted patent (Publication Number: US11904237B2) discloses a method, system, and computer-readable storage medium for presenting interactive notifications related to an online game on a mobile user device. The method involves displaying contextual information and action triggers for gameplay actions on the lockscreen of the device, allowing users to perform specific actions without launching the game application. Users can select action triggers to automatically execute gameplay actions, such as transferring in-game resources or modifying game state data. The system includes computer processor devices and memory storing instructions to enable the locked mode-presentation of interactive notifications on the mobile device, enhancing user engagement with the game even when the device is locked.

Furthermore, the interactive notifications may include multiple action triggers for different gameplay actions, with user selection triggering the automated performance of the corresponding action. The disclosed system maintains the device in locked mode while displaying the notifications, ensuring a seamless user experience without unlocking the device. Additionally, the notifications can facilitate interactions between players by enabling resource transfers and modifications to game state data. Overall, the patented technology aims to enhance user engagement with online games by providing convenient access to gameplay actions directly from the lockscreen of a mobile device, ultimately improving the overall gaming experience for players.

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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.