BCE has filed a patent for a method, computer apparatus, and storage medium that allows targeted promotional messages to be sent to subscribers of a telecommunications service. The system uses profiling criteria and an advertisement timing associated with an advertising campaign to determine when and to whom the messages should be sent. The system also takes into account time-varying user data and can adapt to changes in the data during the campaign. GlobalData’s report on BCE gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on BCE, rebate eligibility processing was a key innovation area identified from patents. BCE's grant share as of June 2023 was 1%. Grant share is based on the ratio of number of grants to total number of patents.
Method for sending targeted promotional messages to subscribers
A recently filed patent (Publication Number: US20230196412A1) describes a system for providing targeted messages to multiple mobile devices in a mobile telecommunication network. The system includes a context aware engine that monitors information exchanged by user devices and generates implicit user data based on this information. The implicit user data is stored in an implicit user interest database. The system also includes user opt-in functionality that allows subscribers to indicate their desire to receive targeted messages and provide explicit user data, which is stored in an explicit user interest database.
The system further includes a database that stores multiple ad campaigns, each consisting of user profiling criteria, advertisement message data, and advertisement timing data. The targeted messaging functionality of the system determines the target subscribers to receive a targeted message from an ad campaign by comparing the user data stored in the implicit and explicit user interest databases with the profiling criteria of the ad campaign. If the user data matches the profiling criteria, the associated subscriber is added to the target subscribers list. The system then transmits the message to the target subscribers according to the advertisement timing data and the advertisement message data of the ad campaign.
The targeted messaging functionality can also update the target subscribers during the ad campaign based on updated user data in the implicit user interest database. The context aware engine includes various application programming interfaces (APIs) such as a partner API for real-time queries, a batch API for periodic queries and storage of query results, a publish/subscribe API for receiving notifications of changes to user data, and a mobile API for supplying user data without requiring subscriber identity.
The system supports various methods of message transmission, including SMS, MMS, email, and social networks. The monitored information exchanged by user devices includes behavioral intelligence, demographic intelligence, transactional intelligence, and internet browsing activity. The profiling criteria for the ad campaigns can specify factors such as age, gender, city of interest, device type, network type, and language.
In summary, the patent describes a system that utilizes implicit and explicit user data to provide targeted messages to mobile device users. The system allows subscribers to opt-in and provides various APIs for querying and accessing user data. The system supports multiple methods of message transmission and uses user profiling criteria to determine the target subscribers for each ad campaign.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
