Brightcove. has developed a method for delivering targeted advertising during live media content playback. By tracking client device playback progress and utilizing a standardized format for ad delivery, the system optimizes ad placement and enhances user experience. The technology streamlines ad integration without requiring customization for specific advertising networks. GlobalData’s report on Brightcove gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Brightcove, Low latency interactive streaming was a key innovation area identified from patents. Brightcove's grant share as of January 2024 was 68%. Grant share is based on the ratio of number of grants to total number of patents.
Live advertising processing engine service for live media content
The patent application (Publication Number: US20240029111A1) describes a method for providing advertising data related to live media content via a data communications network. The method involves receiving a stream of data representing the live media content, determining the time at which a client device begins receiving the content, sending a manifest file with advertising information, receiving a request for advertising from the client device, and providing a response for the advertising playback. The system also includes a token for coordinating responses, considering session time offsets, and ensuring correct session time setting for subsequent requests.
Furthermore, the patent application details the use of a token for coordinating responses to the client device, updating advertising based on business rules, providing advertising data in Digital Video Multiple Ad Playlist (VMAP) format, and implementing predetermined behaviors such as displaying banners, overlay advertisements, and enabling interactive content. The method ensures that users viewing the live media content at different times or locations see different advertisements, and the system includes instructions for defining behaviors and providing tracking beacons for monitoring user playback experiences. Overall, the patent application outlines a comprehensive system for delivering targeted advertising content during live media streaming, enhancing user engagement and advertising effectiveness.
To know more about GlobalData’s detailed insights on Brightcove, buy the report here.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
