After a series of corporate takeovers people are beginning to wonder what the craft beer definition is.

Last year big beer brewers Heineken and AB InBev continued in their efforts to gain a foothold on the lucrative craft beer market, investing considerable funds in mergers and acquisitions.

This led to many craft beer fans becoming concerned with how the craft beer movement has developed. Many independently-crafted brewers have now come under threat.

As a result there is confusion around the true definition of craft beer — for which there is no official description.

However, among the general public authenticity is the attribute most associated with craft beer, with nearly two-fifths (38 percent) of people around the world linking it to craft beer, according to a recent GlobalData survey.

People also are associate localism and genuineness with craft beer.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
[verdict_chart id=”146055″]